49
lip gloss charms
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible47.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Price range
Great$11.15–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 251K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand