49
linen cardstock
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Review moat
Great265.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$6.89–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 57K searches