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lilac essential oils
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$7.45–$22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.79avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,060.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 77K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch