55
light blue cardstock
Worth a lookShows low returns (1.1%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good559.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Price range
Good$5.07–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 41K searches