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Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$2.34–$36.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,476.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 1.9M searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale