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letters to the bride scrapbook
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Review moat
Great111.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Price range
Great$9.13–$32.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 287K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier