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lavender paint
Skip itPricing outside the sweet spot ($6.32 avg) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$0.61–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,216.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 154K searches
Avg price
Bad$6.32avg listing price — sweet spot $15–$100