40
latch hook tool
Skip itPrices mostly outside the sweet spot ($4.21–$9.76) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great431.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 87K searches
Avg price
Bad$6.47avg listing price — sweet spot $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.21–$9.76cheapest to priciest tracked listing — scored on the share inside $15–$100