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lanyard string
Worth a lookShows demand growing +99.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Great$6.65–$48.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$669K$669K/yr · 651K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,001.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality