51
lanyard clasp
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Good$3.99–$26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,519avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 154K searches