52
lace fabric by the yard
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great193.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Great$5.78–$49.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 309K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale