51
knitting
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-28.9% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.59avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,431.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.13–$210.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 478K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand