46
kiln
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Incredible99.58avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$387K$387K/yr · 821K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Avg price
Bad$392.76avg listing price — sweet spot $15–$100
Price range
Bad$12.89–$1878.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale