60
kids scissors
Launch itA $1.4M/yr market growing +15.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.5M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Price range
Okay$2.87–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,316.95avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality