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keychains for crafts
Worth a lookShows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,147.95avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.93–$21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 120K searches
Signals No Dominant Brand