56
keychain chain
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good984.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Okay$3.93–$19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 140K searches
Avg price
Bad$7.91avg listing price — sweet spot $15–$100