47
key rings
Skip itPrices mostly outside the sweet spot ($3.93–$11.99) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$586K$586K/yr · 1.2M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,218.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.55avg listing price — sweet spot $15–$100
Price range
Bad$3.93–$11.99cheapest to priciest tracked listing — scored on the share inside $15–$100