52
keoker
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great338.3avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 269K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch