60
kandi
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good641.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.24–$32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$373K$373K/yr · 871K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand