44
kaido house
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Incredible50.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$40.43avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 469K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$16.99–$471.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals Out of Stock