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kaffe fassett fabric
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-20.0% this quarter) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$26.11avg listing price — sweet spot $15–$100
Review moat
Great227.45avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.08–$96.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$150K$150K/yr · 375K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch