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jewelry wire
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$526K$526K/yr · 887K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Price range
Okay$5.21–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,018.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality