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jewelry findings
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-0.9% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Good$4.46–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,882.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 239K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand