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Worth a lookShows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Review moat
Great459avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.88–$24.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$133K$133K/yr · 71K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier