31
itzy
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.65avg listing price — sweet spot $15–$100
Review moat
Great118.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.08–$169.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 95K searches