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ironwood
Worth a lookShows demand growing +137.8% this quarter, but prices mostly outside the sweet spot ($14.90–$2004.54) keeps it on the watch list.
Growth
Incredible+137.8%90-day search growth — must beat 0% to launch
Review moat
Great446.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$319K$319K/yr · 35K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$259.96avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$14.90–$2004.54cheapest to priciest tracked listing — scored on the share inside $15–$100