52
iron on stars
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great262.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.16–$20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Market size
Bad$41K$41K/yr · 161K searches
Signals No Dominant Brand