47
iron on numbers
Skip itPrices mostly outside the sweet spot ($5.26–$16.12) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good538.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$111K$111K/yr · 442K searches
Avg price
Okay$8.91avg listing price — sweet spot $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad$5.26–$16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns