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iron on letters
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Good653.95avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.93–$34.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$594K$594K/yr · 2.6M searches
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand