48
invitation paper
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$5.09–$27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,321.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 146K searches