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invisible thread
Skip itPrices mostly outside the sweet spot ($3.65–$9.86) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,812avg incumbent reviews — the moat a new listing must climb
Market size
Okay$230K$230K/yr · 197K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$7.23avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Price range
Bad$3.65–$9.86cheapest to priciest tracked listing — scored on the share inside $15–$100