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india ink
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.45–$50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Review moat
Okay1,941.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 132K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch