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illo sketchbook
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,198.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.13–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 89K searches