35
illit not cute anymore
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible8.93avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$28.88avg listing price — sweet spot $15–$100
Price range
Great$9.95–$60.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 79K searches
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand