48
hook and eye
Skip itPrices mostly outside the sweet spot ($3.89–$9.94) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great429.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$150K$150K/yr · 228K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.05avg listing price — sweet spot $15–$100
Price range
Bad$3.89–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100