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homecoming mum supplies
Worth a lookShows demand growing +134.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+134.5%90-day search growth — must beat 0% to launch
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Review moat
Good872.28avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.70–$32.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 792K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale