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holly

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A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 23Conversion 32Competition 57Returns 26Price range 77Avg price 68Brand share 88Review moat 85Quality gap 79

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great301.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$3.32–$56.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.18

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 65K searches

Search terms