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holi color powder
Worth a lookShows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list.
Avg price
Great$70.99avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good663avg incumbent reviews — the moat a new listing must climb
Market size
Good$723K$723K/yr · 251K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Bad$8.31–$371.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Signals High Price