55
hole punch set
Worth a lookShows a sweet-spot price point ($22.94 avg), but soft demand (-4.9% this quarter) keeps it on the watch list.
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay$275K$275K/yr · 221K searches
Price range
Good$4.23–$172.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,097.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch