46
hobby
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.21avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good$11.98–$141.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,177.6avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$243K$243K/yr · 444K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.0%90-day search growth — must beat 0% to launch