51
ho scale buildings
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Review moat
Great253.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$370K$370K/yr · 962K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Bad$7.61–$374.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price