48
heavy duty hole punch
Skip itSoft demand (-3.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Price range
Great$6.58–$85.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$162K$162K/yr · 101K searches
Review moat
Bad4,441.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch