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heart washi tape
Skip itSoft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great399.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Market size
Bad$14K$14K/yr · 55K searches
Growth
Bad-90.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.61–$11.42cheapest to priciest tracked listing — scored on the share inside $15–$100