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Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great229.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$4.94–$16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 72K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier