48
heart hole punch
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good522.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.12–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.31avg listing price — sweet spot $15–$100
Market size
Okay$150K$150K/yr · 213K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand