37
heart charms
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great258.28avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.89–$33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 449K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier