55
hardwood
Worth a lookShows low returns (0.5%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$32.93avg listing price — sweet spot $15–$100
Review moat
Great329.73avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.99–$58.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 330K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale