53
halloween washi tape
Worth a lookShows low returns (0.9%), but a small market ($11K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good536.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.02–$16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$11K$11K/yr · 43K searches