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halloween paper
Worth a lookShows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list.
Review moat
Great184.6avg incumbent reviews — the moat a new listing must climb
Growth
Great+79.8%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$4.57–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 143K searches