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hair beads
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great462.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.47–$31.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$429K$429K/yr · 1.5M searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.86avg listing price — sweet spot $15–$100